22Bet affiliate programme: earn money by attracting players
For gamblers who correctly assess their hobby, sports betting and casino gambling are not a source of income, even theoretically: you may get lucky, but you shouldn’t rely on it. However, there is a lot of money involved in gambling, and for some people it is not entertainment, but work. Getting a job at a gambling establishment, let alone opening your own, is practically an unattainable dream, but in reality, anyone who wants to can find themselves in this business today. All you need for a successful start and the potential to achieve good profit margins is to register as a 22Bet partner.
What is the 22Bet affiliate programme
First, you need to understand the structure of our 22Bet platform: is a company with hundreds of thousands of users in more than half of the countries in the world. We have gained our popularity thanks to, among other things, generous payouts in the form of high odds and RTP, as well as generous bonuses. This would not be possible with high operating costs, but we do not maintain our own offices in every country where we operate.
So how can we respond effectively to consumer demands, attract new customers and comply with local legislation? The solution is very simple: we have entrusted the search for additional audiences to our affiliates, who receive rewards for their effective work.
Overview of opportunities for partners
By attracting new customers for us, partners provide 22Bet with an invaluable service, but naturally, no one offers to do this for free. Below, we will look at exactly how you can earn money with us by participating in the affiliate programme, but for now, let's just say that there are different payment schemes with the option for affiliates to choose a specific option themselves. For a truly effective partner, their activities on behalf of our establishment can replace not only their regular job, but also their own business, because there are no limits to profitability — there are examples of people earning tens of thousands of dollars every month.
Who is the programme suitable for
Ideally, a candidate for a 22Bet partnership should have previous experience in promoting something — this will help you get started without any hiccups and start earning right away, especially if you have previously driven traffic for the gambling industry. However, don't give up on trying to find yourself in the role of a partner even if you've never done anything like this before, because everyone has to start somewhere. Successful affiliate activity requires skills and an understanding of the interests of potential customers, but this is not taught at university. In your personal affiliate programme account, we offer training materials to help you get started as quickly as possible. In addition, each affiliate will have a personal manager who can answer any questions you may have on the subject.
International reach and markets
It is not difficult to guess that the effectiveness and profitability of affiliate activities will vary from country to country: it is much easier to work where there is no particular competition and there are many potential 22Bet customers, and the payment for each customer attracted looks more substantial in jurisdictions with a relatively wealthy population. And although affiliates are trusted to attract the public precisely because you know best how to interest them using legitimate methods, our administration does not prohibit partners from promoting the brand in several countries at once. The total number of geos in which we currently operate is 80+, which means you will definitely have plenty of room to manoeuvre.
Cooperation models and commissions
At present, there is no single approach to evaluating and paying partners. In fact, this should be considered an advantage: 22Bet’s administration offers affiliates several cooperation models and allows them not only to choose between them, but also to switch to an alternative model. Below, we will look at the main cooperation models, but we would like to emphasise that they do not describe the amount of income, but rather the actions that the establishment expects from its partners. As for the exact amounts of deductions, you will negotiate them with your personal manager on an individual basis, and they may increase over time as it becomes clear that the partner is performing their functions perfectly.
RevShare (share of profits)
New partners start working with our establishment using the RevShare model by default. In many cases, affiliates abandon this approach to remuneration because the terms of this model involve paying a fixed percentage of the profit generated by the customers you attract. The starting rate is 20% of such profits, and it can potentially be increased to an impressive 50%.
A distinctive feature of RevShare is lifetime accrual of payments: even if you cease your affiliate activity, you will continue to receive money as long as the customers you have attracted continue to play. However, affiliates have no interest in terminating their cooperation, because after 6 months of inactivity without new referrals, payments are reduced to 15%, and after 12 months – to 5%.
CPA (fixed payments per player)
Some partners wonder: if their task is to attract customers, why should they depend on how those customers behave in the future? The answer from the 22Bet affiliate programme administration is: you don’t have to — switch to the CPA cooperation model and receive a one-time payment for the mere fact of registration and the first deposit of an attracted customer!
The payment for one new user can reach a staggering €800, but it is important to understand that this is the maximum payment and not a guarantee for everyone. Obviously, the profit that the establishment receives from “your” players must cover the commission, and the company is obliged to make sure in advance that you are bringing in quality traffic, not just motivated traffic. For this reason, the transition to CPA always begins with a test sample: you must attract a certain number of customers just so that we can evaluate their profitability. Based on the results of the test sample, a specific amount of deductions is set for each newcomer, which will vary depending on how much benefit you bring to the establishment. For obvious reasons, payments continue as long as you attract new players and stop immediately as soon as you stop working.
Hybrid earning models
We are willing to bet that after reading about RevShare and CPA, many readers are confused about which option to choose, as both have certain advantages. For this case, the 22Bet affiliate programme administration has provided hybrid earning models that include both a one-time substantial payment for each newcomer attracted and regular payments based on the profit they generate. Both components will be smaller than in “pure” RevShare and CPA, but in the end, by attracting a truly targeted audience, you will definitely not be disappointed. The exact terms of cooperation within the hybrid partnership model are determined on an individual basis in each case.
How to become a 22Bet partner
To participate in the 22Bet affiliate programme, potential affiliates must register. This procedure should not be confused with customer registration: you can be our user or join the affiliate programme “from the street”, but in any case, you need to register as an affiliate. Here’s how to create a partner account:
visit our affiliate programme website - 22betpartners.com;
click on the Register button;
fill in the form, providing your name, contact details and a password of your choice;
read the user agreement and click the Register button.
From this moment on, you already have a personal account, but you are not yet a partner. Within 24 hours of submitting your application, a personal manager will contact you, and only after you agree on the terms of cooperation with them can you start working.
Tools for partners
The 22Bet partner account offers affiliates a complete set of tools to increase the effectiveness of your work. Here is a brief overview of the available tools.
- Training materials. There are no certified specialists in promoting gambling platforms, so our administration offers guides and training materials that allow you to independently understand the specifics of such work. You may be a complete beginner in this field, but we will do everything in our power to help affiliates develop.
- Link generator. The partner’s task is to attract potential 22Bet customers by distributing their own registration links; thanks to these links, we can understand who exactly attracted these people. Using several different attraction methods, you can create multiple links – this will help you understand which of the methods used works better than others.
- Marketing materials. The offer to register as a 22Bet customer looks much more appealing when it is created by professionals and has a beautiful design. The platform partner is not responsible for creating creative content — just take it from your personal account and distribute it without making any changes.
- Analytical tools. The right approach to a promotional campaign means that you objectively assess the effectiveness of different areas of your activity and can at least roughly plan your budget for the next period. The analytical tools in your personal account help you identify which of the links you distribute attracts more players and how much profit your “wards” have already generated with a view to the next payout.
Immediately after registering as a partner, familiarise yourself with the functionality of your personal account – this will help you use it to its full potential.
Payment methods and payments
By default, commission payments to partners are made once a month, by the 15th day of the following month for the previous reporting period. The transaction is carried out automatically, provided that the partner has accumulated at least $100. If the specified amount has not been reached, the payment is not made, although the money is not lost, of course — you will simply have to save up more, and the next time you reach $100, the establishment will pay out all the funds at once.
Since we operate in more than half of the countries in the world, the total number of payment methods available is over 400. Not all of them will be available in your country and for your currency, but you can find a list of the payment methods available to you in your personal account. In general, you can choose not only from fiat currencies (bank cards, electronic payment systems), but also from cryptocurrencies.
Conditions for participation and requirements
There are no strict requirements for participation in our bonus programme – in fact, it is designed for the widest possible range of interested parties. Here are the main conditions in brief:
A potential partner must be of legal age (at least 18 years old) at the time of registration.
You may or may not be a customer of 22Bet at your own discretion;
When registering, affiliates are required to provide accurate personal data and be prepared to confirm it with documentation. This is a measure designed to combat fraud.
The active partner must use only legal methods of promotion in their country of residence. We may also ask them to show us exactly how they generate traffic.
The affiliate shall use only the creative materials provided by us to promote the company, without making any changes to them. If you wish to use your own ideas, please first agree them with your personal manager.
By becoming our partner, you confirm your agreement with all the terms and conditions of the 22Bet affiliate programme user agreement.
Frequently asked questions
Will I receive commission after terminating my participation in the 22Bet affiliate programme?
If you have collaborated with our establishment using the RevShare model (or Hybrid with RevShare elements), payments will continue for life - as long as the players you attract continue to bring profit to 22Bet. In CPA, the principle of commission calculation is different - there, payments are only possible as long as you bring in new customers.
What is a negative balance in the 22Bet affiliate programme?
A 22Bet partner shares not only profits with the establishment, but also losses arising in situations where one of the customers you have attracted has made a substantial profit. Losses are covered by future commissions, which means that you will not be able to receive payments until the negative balance has been covered.
Can I promote 22Bet using my own creative materials?
Yes, but strictly on condition that the partner has received prior written approval for such creative materials from their personal manager. This requirement allows the company to know for certain that the materials distributed by affiliates do not dilute the brand identity or distort our offer with non-existent (or no longer relevant) benefits.
Can I be an affiliate of several platforms besides 22Bet?
Unfortunately, no. The point of affiliate status is that you attract as many potential players as possible, turning them into 22Bet customers. By working with several sites at once, you are effectively diverting the attention of your potential audience to your competitors, and we will terminate our cooperation with such an affiliate immediately upon discovery of the violation.